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What is search engine optimization?1. The short read: SEO is the craft of elevating websites or individual website pages to higher rankings on search engines through programming, marketing, or content acumen.2. The whole encyclopedia article: Search Engine Optimization and User Behavior by Nicholas Carroll. Do you guarantee results?No. SEO is not pizza, and no one competent in SEO guarantees […]

What is a libel review?A libel review is what it sounds like: an editorial review looking for potentially libelous statements, generally where someone is mixing up statements of fact and opinion, or using hot-button words (opinions which have led to successful lawsuits), playing pranks on other people with false news, or making careless “sympathy statements.”

Reputation goes by many other names, with many dimensions: image, honor, credibility, face, respect, fame, admiration, or in business, “brand.” The word “honor” might seem quaint, but not to Southern Italian immigrants. “Face” still means a great deal in much of Asia – and America. Disparagement or defamation also go by many names – “calumny”

What is positioning? Positioning is how you place your product, service, or image in peoples’ minds. If you are selling a product or service, that usually means sales. If you are selling a program, it means signups or subscriptions or attendance – still a sale, in a way. If you are selling a concept, or a

“It takes 20 years to build a reputation and five minutes to ruin it.” – Warren Buffet That’s just the quick quote, though; the rest of Buffet’s Five Reputation Management Guidelines show he’s paid attention to his reputation for 20 years and more, in his speech, dealings, and willingness to answer honestly. It would take him a

“Control the narrative” is the common phrase. It’s confident. Dynamic. Aggressive. And not always realistic, because sometimes the narrative is a tiger by the tail, and the best you can do is to ride it until it calms down. The difference? You could safely say that Julius Caesar controlled the narrative with his “letter from Gaul,”

Most people classify information channels as “free” or “paid,” so starting with free: Publicity Effective publicity can be incredibly cost-effective; useless publicity can deep six you as fast as advertising. All of these information channels are worth considering, because all have worked. Social Media“We are the media” is the star currently. It goes by many