What is search engine optimization?1. The short read: SEO is the craft of elevating websites or individual website pages to higher rankings on search

What is a libel review?A libel review is what it sounds like: an editorial review looking for potentially libelous statements, generally where

Reputation goes by many other names, with many dimensions: image, honor, credibility, face, respect, fame, admiration, or in business, “brand.” The word

What is positioning? Positioning is how you place your product, service, or image in peoples’ minds. If you are selling a product or

“It takes 20 years to build a reputation and five minutes to ruin it.” – Warren Buffet That’s just the quick quote,

“Control the narrative” is the common phrase. It’s confident. Dynamic. Aggressive. And not always realistic, because sometimes the narrative is a tiger by

Most people classify information channels as “free” or “paid,” so starting with free: Publicity Effective publicity can be incredibly cost-effective; useless publicity